Auctionata Streaming Live Auctions Globally Like No Other Company
NOTE: For the last few years we at BidAmount.com have been watching Auctionata's press releases and checking sales results of their auctions, we think now is a good time to let people know a bit more about them. It's very impressive. .. Peter Combs
In 2012 for Auctionata founders CEO Alexander Zacke*, his wife Susanne and Chief Technology Officer Georg Untersalmberger decided conducting real time live streaming HD (High Definition) studio quality auctions time had come.
In May of 2013 Auctionata based in Berlin Germany was launched, presenting weekly internet broadcasts of their auctions via live streaming over the internet right into participating bidder's computers and hand held devices. In other words, you could finally watch and bid at a live auction while riding the Bullet train or from the comfort of your own home relaxing.
Auctionata Streaming Live Auctions, An Overnight Success
To say it's been a smashing success would be an understatement. The art and auction world was ready for this latest technological evolution, Auctionata is the first to do it and do it well. Getting there first has also made them probably the fastest growing auction house currently on a global basis. Today, just after a couple years Auctionata has hundreds of employees and offices throughout the EU and in the United States, including Berlin, New York City, London, Rome, Madrid and Zurich. In the highly competitive world of art and antiques auctions, this is no small task.
The staff includes dozens and dozens of qualified experts in multiple categories, there isn't any area of the art, antiques and luxury item market they haven't got covered to serve their clients. From rare watches to 20th C. Modern to carved Han Dynasty jades they can handle it all and handle it easily. They can even help you build your wine cellar's selections.
A Few Factoids About Auctionata
This month, Auctionata is conducting a sale every two days. During the most recent 6 month period, so far Auctionata streaming live auctions has attracted 30,000 bidders from 140 countries and taken in more than $82,000,000 worth of consignments. Year over year growth in sales is a staggering 195%. In the first two years, Auctionata's customer base has risen from zero to over 140,000 registered users. In June 2015 Auctionata set a world record for the online sale of a single item at $3,770,000 for a Chinese automaton clock.
Chinese Automaton clock auction, bought by Liu Liquan, Shanghai China
Specialty Auctions: Automobiles (this month they are selling a 27 Ferrari's in one auction!!) , fine jewelry and rare watches, European Paintings, vintage wines, Asian antiques, European decorative art, rare prints and engravings etc..
Why Auctionata? It's Just As Good As Being There (no kidding)
The Full Screen Online Auction Room
For the last 20 years most auction houses have offered the standard in house live bidding and allowed folks not in attendance to bid via the internet or phone. Traditional internet and phone bidding is definitely not like being there. Up until now, the problem with internet and phone bidding is and has always been, you can only see a static image on what amounts to a slide show with tiny often poorly shot pictures, it's boring to put it mildly. Being able to actually watch the auction LIVE in full screen is exciting, interesting and fun. Watching the sale in real-time on a studio level live feed IS just like being in the room.
It's no secret in the auction world today actual attendance at auctions have dwindled down to a couple dozen people much of the time, while online bidders and phone bidders overwhelmingly make up the bulk of the participants. Auctionata has turned the old equation around by giving those not in attendance the best seat in house no matter where they are. If you still want to bid in person or by phone, you of course are welcome to do so.
Auctionata's Online Auction Room puts the bidders virtually right in their sales room. After a while, you will think you're there. All of which explains Auctionata's explosive growth in the market.
Most amazingly, unlike ANY auction company in the world, online bidders can send in messages and questions to the auctioneer or staff DURING the auction with last minute questions and get an answer during the sale itself and get an answer back in a minute or two. How cool is that? Clearly with Auctionata streaming live auctions coupled with these wonderful touches this type of service will become the new standard in the auction market.
The Online Auctionata Store
For consignors who prefer selling things at a fixed price instead of via auction they have an online store that might be just what is needed.
Consigning with Auctionata
Unlike many auction companies who barely acknowledge inquiries and frankly treat most potential consignors as though they are doing you a favor by answering the phone, Auctionata seems so far to have a mission of treating people with respect who reach out to them with items to sell. They offer FREE evaluations for a few items and charge a modest fee for more extensive collections. You can even submit things online by filling out a simple form and adding your own pictures, they process requests for an evaluation in 3 days or less (about a month faster than many firms). Most auction large houses also discourage images being sent, usually forcing consignors to arrange appointments after jumping through hoops first. Their selling commissions are the same as any auction house, but offer a superior buyer experience surpassing any online auction house in the world today.
So Where is Auctionata Heading?
They have some big plans. After securing funding from some of the largest sources in the EU and are already showing a profit, they are well positioned for massive amounts of growth over the next decade. They see a future I suspect much beyond what they are currently doing and have already accomplished, which is significant.
An Interview with the founders.
- *Vita Alexander Zacke Since 2010: Founder and CEO (Chief Executive Officer) of Auctionata 1998 – 2008: PowerSeller on eBay, adviser and EU lobbyist at eBay and instructor at eBay Academy 1995 – 2008: Independent art expert and auctioneer, over 100 publications 1990 – 1994: Training and education as art expert and auctioneer, Dorotheum, Vienna, Austria 1985 – 1989: Training and education as art expert in Asian art in family art trade business Schooling in Vienna, Austria and Lausanne, Switzerland Numerous publications on topics including enamel icons and vintage advertising signs (Zacke, Alexander, Historische Werbeträger im Wandel der Zeit, Heyne Verlag, München, 1996) More than 75,000 expert evaluations and appraisals of collectors’ items and antiques
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